Value creation by company‐consumer interaction

Embracing Uncertainty : Value Creation by Advanced

These papers are produced by the Institute for Manufacturing, at the University of Cambridge Engineering Department. They are circulated for discussion purposes only and should not be quoted without the author's permission. Your comments and suggestions are welcome and should be directed to the first named author. Abstract How do advanced materials ventures overcome the daunting commercializati...

Sustainability and Value Creation

Hybrid Value Creation

More and more firms shift their focus from offering standalone products or services towards hybrid value creation. While previous research clearly states four value creating attributes, their role and impact in different types of hybrid offerings is so far unclear. To close this gap, this paper investigates 52 successful offerings of hybrid value creation and provides an organizational perspect...

Strategic Value Co-creation Model in Banking Industry of Iran

Abstract Value Co-creation as a concept has attracted many scholars' and managers' attention. This paper aims to develop a comprehensive model for value co-creation in banking industry in Iran. Identifying the dimensions and factors of organizational value co-creation and customer value co-creation is also in the second priority. These are followed by some guidelines and recommendations for va...

Supply chain value creation methodology under BSC approach

The objective of this paper is proposing a developed balanced scorecard approach to measure supply chain performance with the aim of creating more value in manufacturing and business operations. The most important metrics have been selected based on experts’ opinion acquired by in-depth interviews focused on creating more value for stakeholders. Using factor analysis method, a survey research h...